GI-ESCR Logo Redesign Stylescape

Option 2

This option is a slightly more complex version of all key elements. While we keep the circle and leaf, a new circular shape is added in, which gives us an identifiable G+I. This shape can also be seen as an arrow, symbolising the constant transformation of all three areas of work: economy, society and culture. Finally, the asymmetry symbolises GI’s evidence-based approach - reality, is never perfect or symmetrical.

NOTES:

>> The tone of blue is steady, professional & trustworthy.

>> The tone of green is bright & energetic.

>> The sans-serif font gives the brand a modern, younger look.

>> Fun fact: sans-serif fonts are easier to read for people with dyslexia, dyscalculia, and visibility issues, which makes it a more universal type of font.

Logo variations

 

Suggestion:

Since the name is widely known as “GI” this could be the ideal time to rebrand to a shorter version of the name, which is easier to remember (and pronounce!)

 
 

Easy to recognise.
Easy to scale.

 
 
 
 

Scalability:

Very small applications require a simplification of the leaf, from 2 colours to 1.

 

Key Elements Checklist

 
 
 

Checklist:

  • Colours: green & blue

  • Accent to the top right corner

  • Shape combines circle and leaf

 

Project Branding

 
 
 

Woohoo!

With this logo, you can even brand your individual projects or areas of work!

 

 Let’s visualise it in real life, shall we?

Have a look at the other Stylescapes