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Understanding SEO: Why your business can’t live without it - Make it stand out Dall-E x Mapa: “Cyberpunk futuristic illustration of many magnifying glasses on top of a research desk” https://www.quaandry.de/blog/website-is-the-new-business-card-in-an-over-saturated-market monthly 0.5 2023-07-15 https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/503520ee-a789-4c9d-8bd6-f407dea389f2/Website-is-the-New-Business-Card-in-an-Over-Saturated-Market.jpg Blog - Website is the New Business Card in an Over-Saturated Market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.quaandry.de/blog/brand-experience-the-secret-ingredient-to-customer-loyalty-and-retention monthly 0.5 2023-07-15 https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/6fe70d7c-f32b-418f-b3c7-6f9064a919c8/Brand-Experience--The-Secret-Ingredien--to-Customer-Loyalty-and-Retention.jpg Blog - Brand Experience: The Secret Ingredient to Customer Loyalty and Retention - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.quaandry.de/blog/tools-of-the-trade monthly 0.5 2023-07-15 https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/e7fe8ec3-4597-445d-9809-fd8dd2a9310e/Tools-of-the-Trade.jpg Blog - Tools of the Trade - About this List This is a range of marketing technology and software resources that will help your digital marketing, project management, brand consistency, and more. These are all tools that we use for our clients and are comfortable recommending. Some of the links you will find here are affiliate links, but most of them are regular links. We try to keep this page up to date, and include new technology that comes out. It’s a very long list, and you don’t need every single tool here. A selection of just a few of them will take you a long way. Enjoy! P.S.: Our absolute favourite tools are marked with a + symbol. https://www.quaandry.de/blog/brand-strategy-for-beginners-how-effective-branding-can-propel-your-business-forward monthly 0.5 2023-07-15 https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/1f8ba008-dd3e-4758-aab6-0506a284601a/Brand+Strategy+for+Beginners+-+How+Effective+Branding+Can+Propel+Your+Business+Forward.jpg Blog - Brand Strategy for Beginners: How Effective Branding Can Propel Your Business Forward - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.quaandry.de/blog/align-or-be-left-behind-why-brand-alignment-can-make-or-break-your-business monthly 0.5 2023-07-15 https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/65333e31-4b6b-4c54-94dd-847b96c04e6c/Align+or+Be+Left+Behind+-+Why+Brand+Alignment+Can+Make+or+Break+Your+Business.jpg Blog - Align or Be Left Behind: Why Brand Alignment Can Make or Break Your Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.quaandry.de/blog/graphic-design-the-unsung-hero-of-successful-marketing-strategies monthly 0.5 2023-07-15 https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/4f9afe8b-3a08-4e58-927d-ca9cb11e9be8/Nike-and-Coca-Cola-example.jpg Blog - Graphic Design: The Unsung Hero of Successful Marketing Strategies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/ca3278c1-7602-4f42-972c-83e37c2df613/Mailchimp-and-Airbnb-example.jpg Blog - Graphic Design: The Unsung Hero of Successful Marketing Strategies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/4b3324e1-b784-4d88-8416-084bbb96670a/Graphic+Design+-+The+Unsung+Hero+of+Successful+Marketing+Strategies.jpg Blog - Graphic Design: The Unsung Hero of Successful Marketing Strategies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/b8d5ca4d-0ab1-4ced-aba4-66b45d7fe511/Apple-and-Starbucks-Examples.jpg Blog - Graphic Design: The Unsung Hero of Successful Marketing Strategies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.quaandry.de/blog/optimise-your-social-media-presence-a-comprehensive-guide-to-developing-an-effective-strategy-for-your-business monthly 0.5 2023-07-15 https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/759dea77-fe0b-4957-aab1-74f637100efc/Optimise-your-social-media-presence--A-comprehensive-guide-to-developing-an-effective-strategy-for-your-business.jpg Blog - Optimise your social media presence: A comprehensive guide to developing an effective strategy for your business. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.quaandry.de/blog/the-power-of-branding-why-impact-driven-businesses-cant-ignore-it monthly 0.5 2023-07-15 https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/dc6f7652-5026-4cec-be3d-b0c61c45bc16/Branding-for-impactful-businesses.jpg Blog - The Power of Branding: Why Impact-Driven Businesses Can't Ignore it - Make it stand out Mapa x Dall-E: “Collage made out of Magazine Cut-Offs showing natural elements…” https://www.quaandry.de/blog/the-power-of-visuals-how-graphic-design-can-transform-your-brand monthly 0.5 2023-07-15 https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/974fb6a8-63f9-45f8-8977-bc507a0e3cfa/The+Power+of+Visuals+-+How+Graphic+Design+Can+Transform+Your+Brand.jpg Blog - The Power of Visuals: How Graphic Design Can Transform Your Brand - Make it stand out DALL-E x Mapa - “Futuristic Neon Lit Eye” https://www.quaandry.de/blog/why-seo-is-vital-for-your-online-marketing-strategy-tips-and-tricks-to-get-ahead monthly 0.5 2023-07-15 https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/b49ad79d-013f-402e-9fc4-973e3ed16401/Why+SEO+is+Vital+for+Your+Online+Marketing+Strategy+-+Tips+and+Tricks+to+Get+Ahead.jpg Blog - Why SEO is Vital for Your Online Marketing Strategy: Tips and Tricks to Get Ahead - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.quaandry.de/blog/the-essential-guide-to-finding-the-perfect-logo-designer-for-your-business monthly 0.5 2023-07-15 https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/c8912277-fa4c-45cf-9deb-71b78907dac0/The+Essential+Guide+to+Finding+the+Perfect+Logo+Designer+for+Your+Business.jpg Blog - The Essential Guide to Finding the Perfect Logo Designer for Your Business - Make it stand out Illustration by Danjazzia https://www.quaandry.de/blog/10-social-media-design-trends-that-will-make-your-feed-stand-out monthly 0.5 2023-07-15 https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/81fb4224-0569-4c08-9c63-1418b223806a/1+-+10+SM+Design+Trends.jpg Blog - 10 Social Media Design Trends That Will Make Your Feed Stand Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.quaandry.de/blog/how-to-create-a-sustainable-brand-in-berlin monthly 0.5 2023-07-15 https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/35f3601c-8432-4e13-956d-b46e7d6d1275/Positioning-LightBulb.gif Blog - How to create a Sustainable Brand that stands out in Berlin’s Entrepreneurship Scene - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/b27b4616-0d76-47a5-a9ba-a33c20eb9a18/Differentiation+2.gif Blog - How to create a Sustainable Brand that stands out in Berlin’s Entrepreneurship Scene - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/7f9aba21-db83-43be-a271-73873e76ebce/Brandenburger+Tor.gif Blog - How to create a Sustainable Brand that stands out in Berlin’s Entrepreneurship Scene - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/6262a349-c847-4f8b-9ee7-d116c5edf07b/Boring.gif Blog - How to create a Sustainable Brand that stands out in Berlin’s Entrepreneurship Scene - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/529e345a-7f5e-4cd4-960c-2f2032bff038/Consistent.gif Blog - How to create a Sustainable Brand that stands out in Berlin’s Entrepreneurship Scene - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/1c876370-e332-4493-bcd1-66827fadca63/Impact.gif Blog - How to create a Sustainable Brand that stands out in Berlin’s Entrepreneurship Scene - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.quaandry.de/blog/is-branding-important-for-your-business monthly 0.5 2023-07-15 https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/5ed5d9e3-6693-447b-95b9-baf54c2bb1f4/Is+Branding+Important+for+your+Business.jpg Blog - Is Branding Important for your Business? - Make it stand out DALL-E x Mapa “Oil Painting by Matisse of a human heart filled with fire” https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/59c5dd1b-c08a-4acb-ba00-329f08d5ae0b/Checklist.gif Blog - Is Branding Important for your Business? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/55b663b7-7622-4516-93b4-70205efec403/Heart+Fire.gif Blog - Is Branding Important for your Business? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/b27b4616-0d76-47a5-a9ba-a33c20eb9a18/Differentiation+2.gif Blog - Is Branding Important for your Business? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/fb0ae047-5c84-45b8-9990-a2d7d6453b55/Measure+Increase.gif Blog - Is Branding Important for your Business? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.quaandry.de/blog/15-content-ideas-for-sustainable-brands monthly 0.5 2023-07-15 https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/b987fe75-e9ac-493d-9781-6152a297ed18/Sustainability-Content-Ideas.gif Blog - 15 Content Ideas for Sustainable Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.quaandry.de/blog/what-is-a-brand-positioning-strategy-and-where-to-begin monthly 0.5 2023-07-15 https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/fd6ab123-343f-4f44-92fe-628ec46284bf/What+is+a+brand+positioning+strategy+and+where+to+begin.jpg Blog - What is a brand positioning strategy and where do I begin? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.quaandry.de/blog/how-much-does-a-website-cost-and-how-long-does-it-take-to-create monthly 0.5 2024-12-03 https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/ca8995f5-2a99-46c1-8fdb-6a30a2b3f47e/Website+Budget Blog - How much does a website cost and how long does it take to create? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/9a4cf855-512d-4cf3-8aed-07eb2ea82277/Website+Timeline Blog - How much does a website cost and how long does it take to create? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/1cfc0147-bf86-4d5c-9c5f-de720c0c6d21/Mapa+Barragan+-+Quaandry+Brand+Strategist.jpg Blog - How much does a website cost and how long does it take to create? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/59dd1a61-dd9b-4739-a249-d06e4d990152/How+much+does+a+website+cost+and+how+long+does+it+take+to+create Blog - How much does a website cost and how long does it take to create? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.quaandry.de/blog/the-ultimate-guide-to-logo-variations monthly 0.5 2023-09-19 https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/bc1ba3e5-c087-451d-a820-74e179c8a771/Logo+Variations+Primary+Logo Blog - The Ultimate Guide to Logo Variations - This is the main version of your logo, one that contains the most information, and the largest version you will use. All other logo variations will be developed based on this version of the logo. The Primary Logo is the perfect place to include a Strapline or other information, since it comes in a large enough presentation for everything to be legible. Because it is the most complex version of your logo, it will need room to breathe (see example). Pro Tip: The Primary Logo should include the full name of the brand (e.g. “Quaint Blend” rather than “QB”). The logo does not need to have the full name of your business, which often includes its legal structure, such as “LLC” or “GmbH”. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/6ecfe7ad-116f-41e8-8a27-94ad9ee89f7c/Logo+Variations+Favicon+Example Blog - The Ultimate Guide to Logo Variations - Most Common Format: Square or circular. Typical Uses: The favicon has only one purpose: to give a branded touch to your website. Accepted Content: Acronyms (e.g. “QB” rather than “Quaint Blends”) Brand Marks (e.g. a symbol rather than words) https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/822986be-8c9b-485b-bebc-a8ae7ea7e2e3/Logo+Variations+Submark+Logo+Examples Blog - The Ultimate Guide to Logo Variations - Most Common Format: Square or circular. It can also come in a completely asymmetric and irregular shape, but the goal is for this shape to easily fit into a circle or square. Typical Uses: Social media profiles, app logo, page headers or footers (in print media), and any place you want to brand, which does not require the full version of your logo. Can Include: Acronyms (e.g. “QB” rather than “Quaint Blends”) Brand Marks (e.g. a symbol rather than words) https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/1cfc0147-bf86-4d5c-9c5f-de720c0c6d21/Mapa+Barragan+-+Quaandry+Brand+Strategist.jpg Blog - The Ultimate Guide to Logo Variations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/fe21b4d5-7665-4661-9319-5578dfa27d87/All+Logo+Variations.png Blog - The Ultimate Guide to Logo Variations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/522dc257-7826-4e4a-a6d0-86dc3aad1a95/Logo+Variations+Brand+Guidelines+what+not+to+do Blog - The Ultimate Guide to Logo Variations - At Quaandry, We like to go the extra mile and add examples of versions of the logo that are absolutely off-limits (what not to do). This will be helpful when young interns try to get overly creative with your visual assets (we’ve been there!) The Brand Guidelines document will help you teach your staff how to use the logo and keep your brand visually consistent – always. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/7fa614e0-d8c7-448d-9001-a2dc3e892332/What+is+a+Logo+Variation.jpg Blog - The Ultimate Guide to Logo Variations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/16c4be02-dbeb-452b-a7f4-c5d35b72e5e6/Logo+Variations+Favicon.jpg Blog - The Ultimate Guide to Logo Variations - A favicon is very similar to your Submark, but it is designed with a very specific use in mind, and therefore has specific constraints that must always be respected. The favicon is the small symbol that represents your brand in a browser’s tab when someone visits your website. Favicons are very small (16x16 pixels, to be precise). This means there is not a lot of space for text or complex design elements. A favicon should be simple and very easily identifiable. Since they are so small, you might think this version of your logo is not as important – but you’d be sadly mistaken. While it is not the first thing your audience will notice, they will definitely notice its absence. Lacking a favicon will make your website look unprofessional, so it’s important to make sure its design is included in your designer’s deliverables. Pro Tip: Some people use “light mode” on their browsers, while others prefer “dark mode”. A good favicon must work on both a light and a dark backgrounds (even as a transparent background PNG!) https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/e8ed4b1a-033e-4bd8-a56c-33e384c73db2/Logo+Variations+Brand+Guidelines Blog - The Ultimate Guide to Logo Variations - Make sure your designer clarifies which versions should be used in which backgrounds, how to apply the logo on top of a photo, and any rules of engagement when placing the different colour variations of your logo. This information should be included in your Brand Guidelines Document (see example). https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/75bf55e9-859f-4ffc-acc0-db89bb1eea52/How+many+logo+variations+should+you+have%3F Blog - The Ultimate Guide to Logo Variations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/4bf5afad-5d96-4cc6-9a09-e0ca682c45b4/Logo+Checklist Blog - The Ultimate Guide to Logo Variations - Must haves: Does your logo work horizontally? Does your logo have both horizontal and vertical variations? Does your logo have extremely simplified versions, that can be placed on strikingly small spaces? Does your logo have black and white versions? Does your logo work on light or dark backgrounds, without you needing to place a box around it? Optional: Does your logo need a Strapline or other information (such as Est. year, location, etc.)? If so, does your logo come in simple and complex versions, that can expand to include all necessary information? Does your logo need a colour version? If so, how many colour versions does your logo need? https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/fc7a9f11-a285-4f3f-83b9-b839b655bd68/Logo-Variations-Primary-Logo+Examples.gif Blog - The Ultimate Guide to Logo Variations - Most common format: Horizontal. Typical uses: Website header, business cards, packaging, stationery. Can Include: Strapline (e.g. “Because you’re worth it”) Year of establishment (e.g. “Est. 1984”) Location (e.g. “London” or “Sweden”) Features (e.g. “Organic” or “Hand Made”) https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/5b93b9a5-c8f0-45a4-8b2f-3464d3278f34/Logo+Variations+Secondary+Logo Blog - The Ultimate Guide to Logo Variations - The Secondary Logo, also known as “Stacked Logo” or “Alternate Logo” is usually a version of your logo in which the same elements of the Primary Logo are re-arranged into a different orientation. If your primary logo is horizontal, this is your chance to have a vertical format, which will give you flexibility when you need to fit your logo into different places. To some designers, the Secondary Logo is not simply a re-organized version of the primary logo, but rather a stripped-down version as well. Whether or not this version of the logo is simplified, the elements included in this version of the logo will depend on the types of uses that you and your brand strategist foresee for the logo. Pro Tip: If your primary logo is vertical, this is the perfect opportunity to cover all your bases and create a horizontal format, which will come in very handy in certain applications. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/d8eef228-83a9-4e82-8d63-25dfd127c0c9/Logo+with+extra+information.gif Blog - The Ultimate Guide to Logo Variations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/910b7aac-dc8d-4dc2-89c0-e4bf61d929a4/Logo+Variations+Submark+Logo.jpg Blog - The Ultimate Guide to Logo Variations - This is an extremely useful version of your logo, since it is simple, small, and easily identifiable. It is the most versatile version since it could fit virtually anywhere. This version of the logo will ideally contain much less visual information than the primary or secondary logo variations. This means removing any unnecessary information that will get in the way of easily reading and recognizing your logo in a more compact format. This version of the logo should allow your audience to immediately recognise your brand, without containing your brand’s full name or other information. It is important for the Sumbark to be an abbreviated version of the key and most easily recognisable parts of the logo - absolutely no extra content! Pro Tip: At Quaandry, we like to include a couple of Submarks, so that our clients have options to choose from for each application. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/6ecd2c1f-9208-44ad-9a59-62522a53822c/The+Ultimate+Guide+to+Logo+Variations Blog - The Ultimate Guide to Logo Variations - If you're not familiar with branding and identity design, you might be surprised when you start the branding process and see that your designer is planning to create many different versions of the same logo. It might seem that just one logo can do the job, right? Well… not really. There are many situations in which having the same logo will not work - depending on the placement, you will end up with a stretched, damaged or unreadable logo. This guide will walk you through absolutely everything you need to know about logo variations, their uses, and what you need to watch out for before you start your company’s branding process. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/a5f0c160-b38a-4013-b412-bfdd868fbfed/Logo+Variations+Brand+Elements+Examples Blog - The Ultimate Guide to Logo Variations - Typical Uses: Patterns are often used as backgrounds to web designs or stationery, most often on wrapping papers. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/d473cd8b-a149-461c-a93b-991dffae8c16/Mapa+Barragan+Quaandry+Brand+Strategist.jpg Blog - The Ultimate Guide to Logo Variations - Now, I hear you. You might be thinking that having more versions of your logo will cost more, will take longer to make, or will be more confusing to use. Let me put your mind at ease: At Quaandry, our Branding Packages always include logo variations, and this doesn’t affect your price at all. The time it takes to create logo variations is always estimated in our delivery times. When you decide to work with us, we will guide you step-by-step on how to use your specific files, the best file formats for each use, and how to make sure it looks perfect. Every. Single. Time. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/c5ad7222-bbe0-445b-afb8-3f80485477b0/Logo+Variations+Brand+Elements.jpg Blog - The Ultimate Guide to Logo Variations - Your designer may also include extra versions or applications of your logo into the final deliverables. These are often known as Brand Elements, and they are visual assets that support your brand identity, and are often made based on your logo, but are not logos themselves. Brand Elements usually include backgrounds, patterns and textures. In more memorable occasions, they can also custom iconography, illustrations and bespoke typography. Pro Tip: it is important to point out that brand elements must play a supportive role to your brand, rather than distract from it. Having too many and too varied brand elements can overwhelm your audience and dilute the impact of your visual identity. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/69fe54f7-bb1a-489c-9393-7e6cdba35004/Why+do+you+need+different+logo+variations Blog - The Ultimate Guide to Logo Variations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f9857e6813e3f086458b808/c46ffb02-22a5-43e1-958d-5d7fec26eaaa/Logo+Variations+Secondary+Logo+Examples.gif Blog - The Ultimate Guide to Logo Variations - Most Common Format: Vertical. Typical Uses: Website header, business cards, packaging, stationery, any materials which require a different orientation for your logo (e.g. a vertical format). Can Include: The same elements as the primary logo. 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